Take a long-running passion, some curiosity, an opportunity and a really tight deadline over two weekends. The result: Lakehead & Woodland Shaving Oils and ShavingOilClub.com.
Ever since I found them, I’ve loved shaving oils. The good ones let you shave closely and smoothly, without nicks or bumps. They don’t make a mess, unlike creams, gels and foams. You see where you are shaving. They can smell really good. And they take up so little space! Great for travelling. So you get the point, shaving oils are superior for a wet shave. I’ve even given shaving oils as Christmas presents.
The only problem is that they last so long (oh did I mention that, they last really long, too) that you don’t get into the routine of buying them often. Maybe that’s why the big brands don’t do shaving oils much? People don’t need to buy them constantly, unlike the foams and other rubbish? Anyway, I kept running out every once in a while.
I’ve also mixed my own, and with my recent realization that you should only slap the best on your face, I’ve started mixing them with 100% organic ingredients. Why settle for less?
So my girlfriend Essi and I came up with an idea. Why not sell the oils as a subscription? That way, you don’t run out. We can control exactly what goes in a bottle (and how much!) to make sure it is good and it lasts. And while we’re at it, lets make it seasonal – mixing new scents and properties as the year cycles through. It would make for a great present, and people are already getting used to buying subscriptions for consumables.
It would only make sense if we got a certain minimum of orders, though. The ideal setup was a Kickstarter-like order page where we show how many orders we have. The buyers wouldn’t be charged unless we reached that limit. I’m writing my next post about how to roll up your on Kickstarter-style campaign using just Paypal and a couple of free scripts.
We put together the site over two weekends. Essi picked the fonts, designed the logo and the first label for the first shaving oil, Winter Bergamot. I grabbed a Bootstrap template, a domain, customized and wrote content, and put the site up on my regular hosting account. One morning, we clambered up Bernal Heights to take the product photos in the rising sun (and a San Francisco Mission-based startup has to shoot product photos on Bernal Heights, of course).
So, here is Lakehead & Woodland Shaving Oils, meeting the world on ShavingOilClub.com. A labor of love and two weekends of part-time craziness. If you shave, get a subscription today! You get one bottle every two months - for $19 per TWO months, or $99 per year.